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Paid, Earned, Owned Media: Defining Your Brand Online
If you’ve been involved with interactive marketing in the past year, you’ve undoubtedly heard the terms “paid, earned and owned” media. Breaking down an online brand presence into these three...
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Welcome to the Future of Advertising
The post-advertising age is complex. Consumers controlling brands, optimizing search, utilizing paid, earned, and owned media…all aspects can seem pretty confusing. So what’s a poor brand to do? Never...
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Why Celebrity Ads Fail
According to a new infographic from Crowdtap, “consumers trust recommendations from peers over all other forms of advertising.” That’s right. Earned media—a suggestion from his neighbor, his college...
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What’s the Point of Paid Media in Post-Advertising?
Paid, earned and owned media are integral parts of any brand’s media strategy. While owned and earned media have flourished during the evolution of the marketing and advertising landscape in the past...
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Grey Poupon’s Facebook Page Spreads a Lesson in Brand Storytelling
I hate mustard. I’ve always been a picky eater, though my palate has developed as I’ve gotten older. I used to avoid nearly all condiments and toppings. I’d eat salads without dressing, sandwiches...
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What’s the ROI in That?
There seems to be no better time of year for brands to empty their pockets and slap their logos everywhere they can in hopes of gaining exposure than the end of the calendar year. Between the New...
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